SAN FRANCISCO, CA–(Marketwire – March 25, 2010) – CPM Advisors, creator of the first broadly-accessible online advertising system combining access to media and data, has changed its name to XA.net, Inc.

XA.net helps clients buy all forms of media and data, via real-time and non-real-time systems including advertising exchanges, marketplaces, publisher aggregators and publishers. The company has built core technologies that greatly streamline and make more efficient the process of creating, running and optimizing ad campaigns across all media.

XA.net’s online text and display advertising buying platform retains its current CPMatic.com brand name. XA.net is also announcing today two new initiatives it is making available in the marketplace in Q2, 2010:
BrandX – a brand safety system for large advertisers and agencies
AudienceX – an audience extension product for publishers

BrandX is a methodology that combines comprehensive screened pre-campaign site lists with post-campaign tracking and reporting for XA.net clients, offering unparalleled transparency and efficiency in media buying.

AudienceX lets large publishers sell access to their audience quickly and easily across a variety of media placements, and manage these advertiser buys centrally via CPMatic or have them created and managed by the XA.net team.

“Our CPMatic platform has always been open for anyone to sign up and immediately use which allows us to continually evolve its features and functionality,” commented Rob Leathern, CEO of XA.net.

“We want the overburdened marketing manager at a company or agency to see us as a single place they can get both media and data, and view consolidated reporting with a single payment relationship. We make it easy to buy any online media with access to every data source, with integrated support from our account team. We’re creating a single hub for the best online advertising services,” added Leathern.

XA.net makes advertising more powerful and simpler to understand and manage for marketers. XA’s CPMatic.com and its related technologies allow both small and large-scale media buyers the ability to create hundreds of campaigns and ad tags across every available supply channel in an easy and efficient manner, and to scale up media buys based on goal-oriented performance metrics.