Magnetic put out a press release discussing their integration with several “DSPs” (that term just rolls off the tongue doesn’t it?) including XA.net. We’ve been working with Josh, Mike and the team at Magnetic for a while now and think their data has good potential to help our clients in providing additional ways to add ‘signal’ to untargeted media.

We’ve allowed clients to input search keyword data with their campaigns for some time (remember our self-service platform component has now been live for over a year!), but will be adding some additional features soon that allow you to discover additional keyword data for your campaigns.

If you are interested, please contact us for more information on buying this data.