Mpire today announced several new partners, including XA.net for it’s ad verification solution. Partners can add AdXpose tracking to adserving campaigns created through CPMatic.com today, and we will be providing a full reporting integration into our user interface in the next 30 days as part of our BrandX Brand Verification initiative. We will provide partners fully integrated publisher-approved adserving to run on any publisher or ad network buy they wish to at a low CPM rate. Here is the release, and here are our quotes from it:

As one of the leading DSPs and the only one with a fully-automated self-service media, data and ad serving solution, XA.net is leveraging AdXpose’s real-time media optimization and verification features as an additional campaign performance data source, and to provide full site-level transparency to its platform clients.

“We’re offering all advertisers the option of adding AdXpose reporting to any media buy created via our easy-to-use self-service interface with one click of a button. Advertisers are demanding transparency and ease of use, and we’re excited to integrate with AdXpose’s solution to give both to them, allowing advertisers large and small to directly receive the reporting and optimization benefits we’ve already experienced in utilizing these site-level tools on their behalf,” said Rob Leathern, CEO of XA.net.

To be clear – there is still room for blind inventory in the marketplace, but that it needs to be understood by the client that is what they are getting and also pubs need to know that advertisers are going to ask for and get some level of transparency on their media buys via third parties. The data that we use for site-level optimization is different from the above – we are adding this as a way for clients to see the same kind of information at an additional CPM charge. We are not providing the transparency data, our partner in this case AdXpose is.

We welcome further discussion of this in the marketplace. Our platform solution will integrate media-, data- and service providers that can (a) offer compelling value to advertisers and (b) make it easy for us to integrate with them.