XA.net is proud to announce our membership with the Interactive Advertising Bureau (IAB). This affiliation means a lot to the team at XA.net, as we feel the IAB’s mission is very closely aligned with our own:

“On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.”

Through this membership, XA.net strengthens our commitment to the advertising industry and the larger conversation that will inform future standards and practices of online advertising. In addition to  our efforts to create transparency, value and efficiency through our technology platform and services, our participation in the IAB’s Networks and Exchanges Committee will help to develop best practices that protect consumers and our industry.

As technological advances push the capabilities of online advertising further, education, communication, and participation will be of the utmost importance to lift the industry as a whole. The team here at XA.net looks forward to further contributing to our industry’s future gains.