Icelanders 20% More Facebook’ed than Americans

This month, we continue to follow the growth of Facebook and the countries with the highest percentage of their population with accounts. According to XA.net’s analysis of Facebook’s figures, the social interaction hub has grown its worldwide audience to 465.6 million people (as of June 1st), growing 42% since November 2009 (326.9 million). We found some interesting trends forming in the data, too:

When You’re Hot, You’re Hot. When You’re Not, You’re Not

The Top 15 countries with the deepest Facebook audience penetration (Chart 1) also showed a good deal of penetration growth, indicating that Facebook audience’s continuing viral growth. On average, the penetration growth for the top 15 Facebook countries (by audience penetration) was 9%, while the remaining countries only showed an average penetration growth of 5%.

Iceland remains the most Facebook’ed country, with 60% of its population on Facebook, almost 20% more than the United States’ 41% penetration.

Fastest Growers

The Top 15 fastest growing Facebook audiences almost all doubled in size since November 2009, with Romania more than tripling their audience size to 1.3 million users. While audience growth has continued its phenomenal pace, Facebook’s worldwide penetration is only at 10%, showing they still have a lot of room for further growth!

Indonesia, Mexico, and India all show tremendous opportunity for continued penetration growth: All three countries are amongst the fastest growing and largest audiences, but only have 11%  (Indonesia, Mexico) and 1% (India) penetration into their respective populations.

Large countries like China, Japan, and Russia have 1% or less of their population on Facebook, also leaving room for tremendous growth.

Size Matters- United States Still the Largest Facebook Country

The US still maintains the largest Facebook audience with 125.5 million people, followed by the United Kingdom with 27 million, and Indonesia with almost 25 million users as of June 1st, 2010. The US Facebook audience grew by 29% since November 2009, but its audience only represents 41% of the total population, ranking it 10th in the world by penetration (Chart 1).

Indonesia continued a sharp growth trajectory, and became the 3rd largest Facebook audience overall, jumping past Canada, Italy, France, and Turkey in Facebook population size. Mexico more than doubled its Facebook audience, landing it in the 9th position of the Top 15. India broke into the Top 15 largest Facebook audiences, displacing Chile from the list.

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Check out the full set of Facebook audience data.