XA.net CEO Rob Leathern has been confirmed as a panelist for the Search Engine Strategies San Francisco (SES) conference taking place August 16-20th at Moscone West. SES, now in it’s 12th year, is the leading search and social marketing event, and part of the larger Connected Marketing Week, which includes events hosted by the Interactive Advertising Bureau (IAB) and Online Marketing Summit (OMS).

Rob will be featured on Tuesday, August 17th as a panelist during “Introduction to Remarketing”. In this session industry experts will share their experiences with Remarketing (also known as retargeting) and the impact it has had on advertisers’ overall ROI. The panelists will also address the lack of awareness and the issues that have arisen surrounding Remarketing as a result.