In this iMedia Connection article, XA.net CEO Rob Leathern discusses the evolution of the online advertising market, the nature and definition of the “DSP” and some of the developments the online display market has seen over the past 24 months.

XA.net has been one of the pioneers in the DSP space, providing media buying technologies and services to advertisers since 2008. We have built and own all our own technologies for campaign management, realtime bidding and audience management, and love what we do!