Monday, July 19th, XA.net proudly participated at OMMA Ad Nets in LA. Matt Esslinger, VP of Operations, participated in the “Grill the Vendors: Real Time Bidding” panel with senior executives from Triggit, Pubmatic, Collective Media, and AppNexus:

Here is a ustream recording of the session

Matt reinforced XA.net’s position that, while RTB is crucially important in the online ad industry for its transparency and efficiency and will continue to grow strongly, advertisers cannot yet abandon traditional tag-based CPM buying models, where the majority of publisher inventory still exists.