Today the Interactive Advertising Bureau (IAB) announced the first publishers, networks, and ad exchanges committed to self-certification according to the bureau’s “Networks & Exchanges Quality Assurance Guidelines.” These guidelines, which were finalized and published late in June of 2010, seek to build better advertiser brand safety through “transparency of inventory sources, publisher relationships, content types,  and ad placement details.”

XA.net strives to bring value to advertisers through transparency and was excited to see that almost a third of the first organizations to commit to self-certification made up a significant portion of our inventory partners: AOL/Advertising.com, ContextWeb, Inc./ADSDAQ Exchange, Fox Audience Network, Google, and Yahoo!. XA.net’s CEO, Rob Leathern is a current member of the IAB Networks and Exchanges Committee.

Read the IAB’s full press release for more information about the certification process.