The past couple years have been a nervous time for conference planners across the advertising industry: recessions have forced both B2B and B2C marketers to tighten their purse strings, potentially threatening both attendance of conference sessions and the amount of exhibitors and traffic on the show floor. The  exhibit floor at SES San Francisco had more elbow room than recent years, but organizers assured me that they had as many exhibitors and attendees as in the past, but that the new location of Moscone West was much larger.

Given the opportunity to speak about remarketing/retargeting, XA.net CEO Rob Leathern, was pleased with the crowds and session attendance and had this to say:

“People across online advertising disciplines are committed to learning all they can – to incorporate best practices and new technologies for improved campaign performance. Remarketing connects search and display advertising efforts like no other technology, and, when used correctly, can drastically improve conversion metrics for both mediums. It was good to see so many people engaged on the subject.”

Rob’s portion of the panel presentation focused on case studies that showed the best practices XA.net has used implementing retargeting/remarketing for clients’ display campaigns.

Check out Rob’s Introduction to Remarketing presentation slides.