Marketing Voices is a weekly podcast focused on exploring how social media impacts marketing for businesses. Rob Leathern, CEO of XA, chats with host Jennifer Jones about how to build better ROI within social media advertising. Check out the full podcast below.

Let’s say you’re a brand manager or a newly-minted social media director of a mid-to large-sized brand. You sit down one day to look at your Facebook presence. Or more importantly, to start analyzing your engagement levels across social media. Chances are, you’re going to fit into one of these five buckets: Newbies: no Facebook [...]