On the heels of the Golden Globe Awards this past weekend, we dug into our proprietary SocialPredict™ tool to get a better sense of the victors’ fans – who are they and how they are connected? We analyzed the clusters of fans and keywords surrounding Meryl Streep, George Clooney, Martin Scorsese and Woody Allen.
A quick note on how to easily digest the visual interest graph:
- the node sizes represent relative audience sizes
- the node colors are scaled by gender interest (blue nodes are typically masculine-associated words; red nodes are more feminine; grey nodes are right in the middle)
- the thickness of the edges and their relative placement together, approximate the strength of the connection between each of the nodes
- in the case where no edges are drawn; no connection exists
- for example, Audrey Hepburn is more closely connected to Meryl Streep, than to George Clooney; and she’s not connected at all to Allen or Scorsese
Fans of Meryl Streep are interested in board games and old television shows. They’re earnest, left-leaning do-gooders, with keywords such as ‘world wildlife fund’, ‘peace corps’ and ‘human rights campaign’. One wonders how the Iron Lady (Margaret Thatcher) herself would have thought about many of these causes!
The passage from Streep to George Clooney looks a lot like the Hollywood Walk of Fame, with nodes for Tom Hanks, Brad Pitt and Drew Barrymore, among other A-List Celebrities. Clooney’s quadrant contains far more teenage fans than any of the others; tending to like ‘the hills’ and ‘summer school’. However, there is a retro-cool element in this quadrant as well, with keywords such as ‘oregon trail’, ‘betty white’ and ‘cindy lauper’. And ‘saturday night live’, the largest node near Clooney, may encapsulate the intersection of these two relatively distinct subcultures.
Not surprisingly, the film buffs reside around Scorsese. His neighborhood of the interest graph oozes with film classics (old and new) such as ‘vertigo’, ‘the twilight zone’, ‘taxi driver’ and ‘there will be blood’. This is the arena where film facts and opinions are geekily harvested, compared and contrasted. It is also the most masculine region of the graph and we’ll leave it to the reader to determine if these two phenomena are related.
The path from Scorsese to Allen contains a densely connected web of jazz musicians and comedians. These types of figures prepare us for the more broadly artistic nodes around Allen (less film-centric) chock-full of references to television, literature and music. Fans of Woody Allen are likely to express an opinion about anything – not just movies.
And there’s a very illuminating nugget in this data…only one, single node connected to all four of the Golden Globe winners we studied…Frank Sinatra. So, despite all the differences between these clusters of fans who occupy each quadrant of our interest graph; they share a common interest for an outsized personality on which the modern entertainment industry was built.
And as Frank said, “the best revenge is massive success”…here’s to yours!
-Your friends @ optimal