Forbes’ Rob Hof wrote an article about Facebook Actions, which are now live and targetable by Advertisers on the Facebook platform. Here’s a quote from the piece: What’s more, this stuff is complicated, especially for delicate creative minds at agencies and marketers. “I don’t think brands have their heads around how to use it and it [...]

On the heels of the Golden Globe Awards this past weekend, we dug into our proprietary SocialPredict™ tool to get a better sense of the victors’ fans – who are they and how they are connected? We analyzed the clusters of fans and keywords surrounding Meryl Streep, George Clooney, Martin Scorsese and Woody Allen. A [...]

Americans aged 42 and older are underrepresented in Facebook. Here is the data comparing recent US Census results with Facebook penetration by year (all indexed to 100). Note that Facebook bundles people 64 and older together. So did we for this graph for Census data, and that group was particularly underrepresented. Grandma and Grandpa may [...]

An answer our CEO recently posted to this question on Quora.com: Question: Will DSPs (demand side platform) and RTB (real time bidding) Ad exchanges wipe out Ad networks in 2011? Answer: No way. Especially not when you consider that some of the largest “ad exchanges” are actually really “ad networks” at heart (see my piece [...]

We recently added some more content on our website to discuss some of the cool stuff we’re doing with real-time bidding and other display ad technologies. Check it out and as always let us know your comments and questions.

Press release from June 1, 2010. Lotame and XA.net Partner to Offer Audience Segments and Targeting Capabilities to Advertisers and Agencies SAN FRANCISCO, CA–(Marketwire – June 1, 2010) –  Lotame (www.lotame.com) and XA.net (www.xa.net), pioneering providers of advertising technologies and services, have partnered to offer advertisers and agencies access to Lotame’s audience engagement segment data [...]

The stats are in (comScore’s anyway), that indicate that in terms of web domains, Google.com may still be boss in terms of number of users, but people are spending more time tuned into Facebook.com – to the tune of 15.5 billion minutes more last month alone. Here’s the data – look at similar numbers of [...]

We wanted to thank our partners and clients for making the first Ad:Tech exhibit for XA.net (in SF) a huge success! We saw a lot of familiar and unfamiliar faces, and also met some clients we had only spoken to on the phone. We hope to continue the great success we’ve had as we continue [...]