Behavioral Targeting

XA.net works with several data providers in order to provide marketers with an opportunity to buy more targeted media focused on audience segments or demographics, or based on their own data in the form of retargeting. Our automated buying and optimization system, CPMatic incorporates connections to several major online data providers. We do not mark up any costs from these data providers, thus giving our clients the opportunity to test and try various data segments out. Since we have very broad access to all the major inventory platforms, we allow our clients to get the most value out of their data investments. Some of our partners include:

Data Providers

	The BlueKai Data Exchange enables partners to leverage quality data to boost ad targeting across any media. XA.net is a member of the BlueKai Certification Program.
	The eXelate Targeting eXchange is the world’s first open marketplace for behavioral targeting data.The eXchange delivers demo/vertical data on more than 150 million unique users.
	Magnetic utilizes more than 200 million search profiles to add value to media for advertisers.
	AlmondNet has valuable post-search data on 100 million US/UK users who are in purchasing mode.

The segments and types of targets available with volume estimates are available in the CPMatic media-buying interface, or upon request one of our salespeople. Also feel free to check out our videos that show you how easy it is (within 4 minutes) to:

• Buy media targeted to AlmondNet data

• Buy media targeted to eXelate data

• Buy media targeted to Blue Kai data

For more information about buying data+media from XA.net via CPMatic, please contact us.