“Just-in-time manufacturing has earned companies billions of incremental dollars of profit. Driven by now-CEO Tim Cook shutting down its own manufacturing and outsourcing to more agile suppliers, Apple reduced its inventory on hand from90 days to five days over several years by switching to “just-in-time” manufacturing via partners.” Check out the rest of Rob’s post here: [...]

As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. What is different about the targeting data that’s available through Facebook versus anywhere else? There are two things that are important. One is [...]

Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more. AdExchanger.com reached [...]

Quova’s Data is Paired with XA.net’s Cutting-edge Real-Time Bidding Expertise to Provide Digital Marketers with More Effective and Efficient Media Buys NEW YORK & SAN FRANCISCO–(BUSINESS WIRE)–Quova, a Neustar Service and a leading provider of fixed IP geolocation data, today announced a partnership with XA.net, Inc., a fast-growing company creating technologies to help marketers engage [...]

SAN FRANCISCO, CA–(Marketwire -10/31/11)- XA.net, Inc., the first advertising technology company to be both an approved Facebook Ads API Tools vendor and have built its own robust real-time bidding and audience infrastructure, was awarded this prestigious ranking at a ceremony in San Francisco last week. The company’s revenue growth since 2008 stands at a staggering [...]

Neal Mohan, Google VP of Product in a recent interview: I am incredibly bullish on the future of the display business. Online advertising is now the second largest advertising medium, behind television, and  the growth in display is outpacing that of the overall ad market. New technologies are enabling incredibly exciting campaigns, as well as [...]

NEW YORK–(BUSINESS WIRE)–CONTEXTWEB Inc., the integrated digital services company, announced today that three more ad technology companies have integrated with itsReal-Time Bidding (RTB) platform, giving them access to unique publisher inventory and new impression attributes. The new RTB partners include Turn, Chango and XA.net. There are now more than 20 partner companies on the CONTEXTWEB [...]

According to a whitepaper from Smaato, the United States is the second largest mobile advertising market in the world, behind Japan, which is the world’s only billion dollar mobile advertising economy. Nielsen estimates that by the end of this year smartphones will overtake feature phones in the United States. One in two Americans will have [...]