NEW YORK & SAN FRANCISCO–(BUSINESS WIRE)–Quova, a Neustar Service and a leading provider of fixed IP geolocation data, today announced a partnership with XA.net, Inc., a fast-growing company creating technologies to help marketers engage their customers and prospects through real-time bidding for online display ads, to target advertising based on Quova’s IP data and intelligence. The combination now makes available Quova’s Audience Targeting Solutions (ATS) across XA.net’s demand-side platform: optim.al. ATS provides marketers with valuable intelligence based on IP addresses allowing for more precise targeting of business and consumer audiences.

“optim.al is integrated across all major online inventory sources, so this is a truly powerful solution for advertisers.”

“What is exciting about this partnership is that marketers can tailor their display ads to a specific audience in real-time by using Quova’s hyper-local data while bidding through the optim.al platform,” said Miten Sampat, vice president, Product Strategy, Quova. “optim.al is integrated across all major online inventory sources, so this is a truly powerful solution for advertisers.”

The companies also are collaborating on an innovative analytics offering that enhances XA.net’s industry-leading optim.al for Social advertising platform, the leading Facebook ad testing and management system.

“Though we have seen quite a bit of unbundling of data and media over the past several years, we fundamentally believe that our clients’ media-buys are more efficient and effective when data and media are priced and optimized together,” said Rob Leathern, Founder and CEO, XA.net. “We are excited to partner with Quova to bring our cutting-edge Real-Time Bidding expertise together with their world-class data, into one seamless and compelling package for our clients.”

Learn more about IP Audience Targeting

http://www.quova.com/ip-audience-targeting/

Contact Quova Sales: sales@quova.com

About Quova

Quova provides high-quality IP intelligence data. This data allows companies, large and small, to use detailed demographic and network characteristics to prevent fraud in online commerce; regulate online content (DRM) to stay compliant; and marketers to localize content and analyze traffic. Quova is the only full-service IP geolocation provider with a team of analysts, customer technicians and developer advocates who add human IP to network IP to offer consultative services along with its data. Quova is a Neustar Service, based in Mountain View, California. www.quova.com. Follow @quova on twitter.

Learn more about optim.al

http://optim.al

Contact XA.net Sales: sales@xa.net

About XA.net

XA.net is the first advertising technology company to be both an approved Facebook Ads API Tools vendor and have built its own robust real-time bidding and audience infrastructure, integrated with all major ad inventory sources. Based in San Francisco and backed by a proven team of social media and audience experts, the XA.net technology team created optim.al for Display and optim.al for Social, the leading multivariate ad platform for Facebook.

SAN FRANCISCO, CA–(Marketwire -10/31/11)- XA.net, Inc., the first advertising technology company to be both an approved Facebook Ads API Tools vendor and have built its own robust real-time bidding and audience infrastructure, was awarded this prestigious ranking at a ceremony in San Francisco last week. The company’s revenue growth since 2008 stands at a staggering 583%, as verified by PricewaterhouseCoopers.

“We started the company 3 years ago with a very clear vision of what we intended to accomplish,” said Rob Leathern, Co-Founder and CEO, XA.net. “A laser-focused approach to building world-class technology to help advertisers engage their customers and prospects online, period. And we’ve been fortunate to work with truly blue-chip brands and agency partners to bring this vision to life.”

As one of the leading demand-side platforms, XA.net possesses deep roots in real-time bidding for display advertising. The company’s technology team utilized this expertise and built the optim.al advertising system, to help brands create and optimize their ads within the Facebook ecosystem.

“It’s not surprising to me that XA.net has experienced such strong growth,” said Jim Kingsbury, Vice President of Marketing at One Kings Lane. “We’ve been working with the XA.net team for some months now and their technology and services have really helped us ramp up One Kings Lane’s user acquisition efforts.”

Continuing this pioneering vein, XA.net now markets and sells its proprietary social consumer insights, which run far deeper than what is readily available to a brand. The company’s exclusive data is now positively impacting marketing mix decisions, both online and off.

“I’m proud of the decisions we’ve made along the way,” said David Li, Co-Founder and CTO, XA.net. “We made a conscious choice to invest in our technology and hire the very best engineers, instead of billboards along Highway 101. And that resource allocation now provides a cutting-edge advantage for all of our wonderful clients.”

Visit http://optim.al to learn more about the company’s media and data products.

About XA.net
Based in San Francisco and backed by a proven team of social media and audience experts, the XA.net technology team created optim.al for Display and optim.al for Social, the leading multivariate ad platform for Facebook. Please contact sales@xa.net for more information.

SAN FRANCISCO, CA – September 21, 2011 – XA.net, Inc., the developer of optim.al – the leading Facebook Ad Testing and Management Platform – named Tim Clarke, Vice President of Marketing.  Clarke previously served in a similar role at RockYou, a social gaming company.  Prior to RockYou, he drove business development within The Omnicom Group across a number of marketing disciplines.

“Tim’s passion as an entrepreneur, coupled with his marketing savvy, makes him a smart fit for our company,” said Rob Leathern, Founder and CEO, XA.net.  “He’ll play a crucial role as we scale our optim.al platform and position XA.net squarely where social and display advertising converge.”

Clarke’s start-up roots began with Pete’s Wicked Ale, from the company’s seed phase to the brand’s IPO until its eventual private sale.  Together with a core group from Pete’s, he later co-founded a distilled spirits company.   Tim also worked as an Executive Director at AOL Time Warner, where he managed cross-media deals within the global marketing solutions division.

“I cut my teeth in a couple of start-up enterprises, and while I enjoy the resources of larger organizations, it’s building a brand from the ground up that is truly inspiring,” said Clarke.  “XA.net’s technology is unparalleled in today’s social and display advertising space, and I look forward to working closely with the team over the next several years.”

A graduate of the University of San Diego, Clarke earned an MBA from Georgetown University.

About XA.net, Inc.
XA.net is the first advertising technology company to be both an approved Facebook Ads API Tools vendor and have built its own robust real-time bidding and audience infrastructure, integrated with all major ad inventory sources.  Based in San Francisco and backed by a proven team of social media and audience experts, the XA.net technology team created optim.al, the leading multivariate ad platform for Facebook.  Visit optim.al to learn more about the company’s media and data products.

About optim.al
Optim.al provides a cutting-edge platform to create, manage, track and optimize social media campaigns in one powerful, audience-driven system.  Companies can now efficiently achieve both direct response and branding objectives with socially-linked ad campaigns.  Approved by Facebook, this system delivers rich audience analytics and data-driven results.  Please visit http://optim.al/pricing-plans/.

XA.net’s real-time and exchange inventory partners cover 95% of all US online users via integrations with AdBrite, AdMeld, ContextWeb, Doubleclick AdX (Google), PubMatic, Google Adwords, Yahoo! Right Media and Rubicon Project. XA.net’s technology efficiently and easily allows advertisers and publishers to create advanced demographic and segment-based display campaigns. OneScreen’s Media Banner and Media Player enable XA.net’s advertisers to conveniently create and customize video experiences with a skinnable video player and familiar HTML and Flash elements. OneScreen’s video player is further enhanced by its content management system and delivery network, which provides high definition video delivery for short-form rich media advertising and long-form branded entertainment. The integration also features OneScreen’s Media Analytics within the XA.net platform for full client transparency into user engagement and interaction.

“Our solid inventory partner relationships are built around collaboration and trust. We have been working together to seamlessly incorporate video into display campaigns while leveraging the power of optimized real-time demographic and segment-based targeting to help brands reach their awareness goals,” said Rob Leathern, XA.net’s CEO.

“Video is becoming a very powerful tool that advertisers can use to engage with their customers and provide rich and memorable experiences,” stated Atul Patel, OneScreen Founder and CEO. “Our integration with XA.net allows advertisers to combine video capabilities with real-time bidding and audience targeting at scale, all in the familiar display advertising channel. We see display and video advertising converging rapidly, and the markets agree with acquisitions like Specific Media–Broadband Enterprises, AOL–5min, and Undertone–Jambo, all within the span of a few months.”

Research from Google published in their Watch This Space video series concludes that “rich media ads with video lift purchase intent four times better than standard flash banner ads. They also raise awareness five times better and increase brand favorability fifteen times more.” And with positive results from recent campaigns, XA.net and OneScreen are now offering video-enabled display advertising to all of their agency and advertiser clients. Interested companies are encouraged to contact XA.net or OneScreen to learn more about this valuable offering.

XA.net’s (http://xa.net/contact) audience-based ad technologies have managed and optimized over 60 billion impressions for advertisers and agencies since 2008. With inventory and audience data integration, XA.net’s CPMatic.com and optim.al are robust easy-to-use media-buying technology platforms. XA.net was founded in 2008 by Rob Leathern. The company has received funding from prominent advertising technology investors.

OneScreen (www.onescreen.com) is a technology platform that operates a video exchange for quality content producers, publishers and advertisers. Through a wide range of business and audience applications and integrations, OneScreen enables video to be syndicated by content owners, consumed on websites and devices, and leveraged by advertisers using sight, sound and motion to build their brands and business.

Press Contacts:

OneScreen

George H. Simpson

203.521.0352

george@georgesimpson.com

XA.net

Gita Vaysburg

415-329-7110 x109

gita@xa.net

XA.net’s CEO Rob Leathern and AdXpose’s Vice President, Sales Sandy Streim will team up to showcase XA.net’s CPMatic platform and present how we have integrated Adxpose’s advanced reporting. We will cover platform highlights and clearly define how integrated advanced reporting helps our clients make smarter decisions on their media buys. For further demos and questions come visit us at the XA.net table. We will have our team standing by to answer any questions.

Our CEO, Rob Leathern, will also be speaking on The Social Future panel to discuss how our social media multivariate platform, optim.al, helps advertisers exceed their Facebook advertising goals. He will be joined by colleagues from Buddy Media, Cramer-Krasselt and Island Def Jam.

Digiday:OnMedia will surely be an insightful and collaborative conference. If you are interested in attending let us know! We will get you on the XA.net guest list.

We also recently heard that our inventory partner, Rubicon Project, surpassed optimizing one trillion ads! Rubicon Project’s REVV yield optimization platform, hit the one billion mark three years ago but by now has served enough impressions to have reached every human on earth more than 150 times…. Congrats to our friends at Rubicon Project.

SAN FRANCISCO, CA–(Marketwire – August 18, 2010) –  XA.net, providers of advanced online media management and optimization platforms and services, celebrated its third consecutive profitable quarter, and announced the expansion of their partner service offerings with the Creative Media Hub, a marketplace of trusted partners providing scalable creative services and solutions.

“The XA.net team continues to add value and deliver performance for our clients with our audience-based advertising solutions,” said Rob Leathern, CEO and founder of XA.net. “Just like our data partner integrations, our Creative Media Hub allows our clients to find valuable services integrated with our buying platform to fit their needs,” Leathern added.

The Creative Media Hub’s initial vendors offer a variety of products and services fitting the budgets and needs of advertisers and agencies of all sizes:

• 4delite offers the first self-service rich media publishing platform to make eye-catching flash and HTML5 display ads for the web and mobile devices in minutes. All without writing one line of code.
• BoostCTR offers the only service that lets advertisers outsource the creation and testing of text ads through a marketing copywriter network. Advertisers only pay for ads that beat the performance of their best existing ads.
• Interpolls‘ next generation rich media technologies power campaigns for Fortune 500 marketers and their agencies, providing custom scalable solutions via HTML5, Flash, Video, and social media strategies.
• Oggifinogi is the leader in advanced rich media solutions providing the Real Time Rich Media (RTRM) suite of creative ad products delivering high-impact, feature-rich ad units with cutting-edge technology and analytics designed to deliver market leading ROI.
• OneScreen provides a video syndication and monetization platform enabling advertisers to deliver rich video experiences integrated with XA.net’s platform.

With offices in San Francisco and Los Angeles, and previous funding provided by prominent advertising technology investors including WGI Group, XA.net is poised to continue its momentum with proprietary real-time bidding and audience management technology, delivered through an easy and intuitive interface.

Grill the Vendors: Real Time Bidding

According to some predictions, up to a third of network advertising may be moving through real-time bidding systems by the end of this year. This latest technology trend promises to match the right ad to the right person within milliseconds of their entering the page. The technology and the algorithms are complex, but do they always work as advertised? Do agencies and brands know what they are buying…and what they are buying into? Are the RTB systems out there working in the publisher’s best interests or the media buyers? We bring in some of the top competitors in the field for a class OMMA grilling in order to determine how RTB vendors differentiate themselves and answer the hard questions both publishers and media buyers must bring to the table.

If you’re going to be at the event and would like to catch up with us, send us an email.

Register and Get $400 Off OMMA Ad Nets with Code: ADNETSXA

The code is only good for the first 20 registrants, so act now!

The conference takes place on Monday, July 19, 2010 at the Hyatt Regency Century Plaza, located on 2025 Avenue of the Stars, Los Angeles. We hope to see you there!

Rob will be featured on Tuesday, August 17th as a panelist during “Introduction to Remarketing”. In this session industry experts will share their experiences with Remarketing (also known as retargeting) and the impact it has had on advertisers’ overall ROI. The panelists will also address the lack of awareness and the issues that have arisen surrounding Remarketing as a result.

“On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.”

Through this membership, XA.net strengthens our commitment to the advertising industry and the larger conversation that will inform future standards and practices of online advertising. In addition to  our efforts to create transparency, value and efficiency through our technology platform and services, our participation in the IAB’s Networks and Exchanges Committee will help to develop best practices that protect consumers and our industry.

As technological advances push the capabilities of online advertising further, education, communication, and participation will be of the utmost importance to lift the industry as a whole. The team here at XA.net looks forward to further contributing to our industry’s future gains.

Lotame and XA.net Partner to Offer Audience Segments and Targeting Capabilities to Advertisers and Agencies

SAN FRANCISCO, CA–(Marketwire – June 1, 2010) –  Lotame (www.lotame.com) and XA.net (www.xa.net), pioneering providers of advertising technologies and services, have partnered to offer advertisers and agencies access to Lotame’s audience engagement segment data through XA.net’s advanced online media management and optimization platform.

“XA.net strives to provide advertisers and agencies the widest variety of robust, audience-targeting data available,” said Rob Leathern, Founder and Chief Executive Officer of XA.net. “Having the opportunity to add Lotame’s high-quality audience data into our platform represents a huge win for any client using our platform to optimize online media buys, campaigns, and creative.”

Advertisers and agencies no longer need to waste time and resources duplicating campaigns across multiple systems: They can utilize Lotame’s 23 audience segments directly through XA.net’s platform, and manage and optimize their online media buys across top publishers, ad exchanges and aggregators, reaching 94% of the US audience and significant international audiences.

“This partnership further empowers advertisers to drive meaningful engagement with Lotame’s data through XA.net’s platform and services, resulting in online advertising investment returns,” said Andy Monfried, Founder and Chief Executive Officer of Lotame. “XA.net provides management and optimization in real- and near real-time through their highly intuitive media buying interface, so advertisers can make the best use of Lotame’s deep insight-driven audience segments.”

About Lotame and XA.net
Lotame (www.lotame.com) is a marketing technology company powered by the superior segmentation of audience data. Lotame’s flagship targeting and analytics platform, Crowd Control™, collects and interprets unstructured publisher data to make audience planning as easy as keyword buying. We activate audiences for advertisers with comprehensive online marketing solutions, provide publishers with multiple revenue streams from data and media, and sell to data buyers Lotame Audience Segments derived from our unparalleled knowledge of human behavior.

XA.net (www.xa.net) provides technologies and services that enable advertisers to buy, manage, and optimize online media and audience data through one intuitive, easy-to-use platform for the most efficient, targeted, and performance-driven ad spend possible. XA.net’s platform accesses inventory from all major publishers, ad exchanges, and aggregators, and data from a range of providers.