Quova’s Data is Paired with XA.net’s Cutting-edge Real-Time Bidding Expertise to Provide Digital Marketers with More Effective and Efficient Media Buys NEW YORK & SAN FRANCISCO–(BUSINESS WIRE)–Quova, a Neustar Service and a leading provider of fixed IP geolocation data, today announced a partnership with XA.net, Inc., a fast-growing company creating technologies to help marketers engage [...]

With the Republican primary election campaign getting into full swing, the XA.net data team decided to mine our proprietary optim.al social media graph, in order to shed light on the race’s themes and personalities; and perhaps even to steer us toward a prediction of who might take on President Obama in next year’s general election. [...]

Our optim.al data team set out to learn what cities on Facebook have the highest proportion of college graduates, and in doing so to shed light on what makes these cities unique and what they can teach us about the way people in America cluster. The findings give recent graduates an idea of where it [...]

Americans aged 42 and older are underrepresented in Facebook. Here is the data comparing recent US Census results with Facebook penetration by year (all indexed to 100). Note that Facebook bundles people 64 and older together. So did we for this graph for Census data, and that group was particularly underrepresented. Grandma and Grandpa may [...]

According to a whitepaper from Smaato, the United States is the second largest mobile advertising market in the world, behind Japan, which is the world’s only billion dollar mobile advertising economy. Nielsen estimates that by the end of this year smartphones will overtake feature phones in the United States. One in two Americans will have [...]

Results from the MerchantCircle quarterly Merchant Confidence Index survey of over 8,500 small and local business owners across the U.S revealed that more than half of local merchants have a marketing budget of only $2,500 a year, making Facebook and social media the perfect simple and cost effective marketing solution. 70% of small businesses are [...]

We’re helping many clients now by building custom models of what their audiences look like. It’s quite simple – we’ll model the converting user by matching to the data segments we have created and then be able to go and purchase other users that look the same. The idea is to compare the distribution of [...]

Icelanders 20% More Facebook’ed than Americans This month, we continue to follow the growth of Facebook and the countries with the highest percentage of their population with accounts. According to XA.net’s analysis of Facebook’s figures, the social interaction hub has grown its worldwide audience to 465.6 million people (as of June 1st), growing 42% since [...]