Optim.al users now have over 1 Million creative images to bolster ad creation and experimentation SAN FRANCISCO, CA – September 14, 2011 – XA.net, the leading provider of data-driven social advertising optimization, today announces a strategic partnership with Getty Images.  Under the terms of the agreement, XA.net will gain access to an extensive breadth of [...]

Facebook is quickly becoming a premiere advertising destination on the web due to its large amount of user data which allow advertisers to target users by a number of targeting criteria. With 8 parent categories and 83 subcategories of users, Facebook will hopefully make the targeting process easier and better for advertisers. To read more [...]

SAN FRANCISCO, CA–(Marketwire – 04/06/11) - XA.net, Inc., the leading provider of data-driven social advertising optimization, today announced that its optim.al (http://optim.al) multivariate ad platform is now an approved Facebook API Tools Vendor. Optim.al is the first multivariate social advertising platform which allows users to efficiently test Facebook ad variations, find the right audience and leverage [...]