I am sometimes frustrated not just at the volume of junk mail that I receive from companies often on very glossy and heavy paper stock, but that in many cases it is coming to me advertising a product I already am a customer of. Being in the ad business, I know that sometimes it makes [...]

The past couple years have been a nervous time for conference planners across the advertising industry: recessions have forced both B2B and B2C marketers to tighten their purse strings, potentially threatening both attendance of conference sessions and the amount of exhibitors and traffic on the show floor. The  exhibit floor at SES San Francisco had more [...]

Partners Offer Scalable Solutions via the Creative Media Hub SAN FRANCISCO, CA–(Marketwire – August 18, 2010) –  XA.net, providers of advanced online media management and optimization platforms and services, celebrated its third consecutive profitable quarter, and announced the expansion of their partner service offerings with the Creative Media Hub, a marketplace of trusted partners providing [...]

Today the Interactive Advertising Bureau (IAB) announced the first publishers, networks, and ad exchanges committed to self-certification according to the bureau’s “Networks & Exchanges Quality Assurance Guidelines.” These guidelines, which were finalized and published late in June of 2010, seek to build better advertiser brand safety through “transparency of inventory sources, publisher relationships, content types,  and [...]

Today on AdExchanger.com, XA.net’s CEO Rob Leathern explains current issues between online ad inventory providers, sellers, and everyone in-between… in terms of doughnuts! “Why Prices of Real-time Bids are Overinflated” will help advertisers understand what goes on in RTB and suggests conventions to improve the transparency of the situation. Read the feature on AdExchanger.com

In this iMedia Connection article, XA.net CEO Rob Leathern discusses the evolution of the online advertising market, the nature and definition of the “DSP” and some of the developments the online display market has seen over the past 24 months. XA.net has been one of the pioneers in the DSP space, providing media buying technologies [...]

XA.net’s VP of Operations Matt Esslinger will be a member of OMMA Ad Net’s panel “Grill the Vendors: Real Time Bidding” Monday, July 19th in Los Angeles, CA.

This Ad Age blog article quotes data from comScore on average CPMs, with social media by virtue of its large volume of time/pages/ads (mostly Facebook) driving down the webwide average CPM. In the piece, Ad Age mentions that the two largest social networking sites, MySpace and Facebook, represent more than a fifth of all advertising [...]