SAN FRANCISCO, CA – September 14, 2011 – XA.net, the leading provider of data-driven social advertising optimization, today announces a strategic partnership with Getty Images.  Under the terms of the agreement, XA.net will gain access to an extensive breadth of Getty Images’ imagery, for use in its proprietary Facebook Advertising Platform, optim.al.   Users of optim.al can now incorporate over 1 million premium quality images directly into their multivariate ad campaigns running across Facebook.

“The world-class content of Getty Images provides our clients with a distinct advantage on Facebook, where Getty Images’ vast library and metadata can be used to create ads our system optimizes in real-time,” said Rob Leathern, Founder and CEO, XA.net. “This long-term licensing partnership with Getty Images adds yet another compelling feature into our optim.al advertising platform.”

As the first, real-time, multivariate ad creation and optimization platform, optim.al is configured to deliver against any goal a partner may have on Facebook: installs, conversions, likes, or clicks.   Users create robust advertising experiments in optim.al to seamlessly determine the exact combinations of copy, images and targeting to return real results and data-driven insights.

“XA.net helps advertisers reach millions of Facebook users,” said Craig Peters, SVP of Business Development at Getty Images. “We look forward to seeing the ways in which XA.net’s clients utilize our quality digital content to improve their communication across the vast social media ecosystem.”

About XA.net

XA.net is the first advertising technology company to be both an approved Facebook Ads API Tools vendor and have built its own robust real-time bidding and audience infrastructure, integrated with all major ad inventory sources.  Based in San Francisco and backed by a proven team of social media and audience experts, the XA.net team created optim.al , the leading multivariate ad platform for Facebook.  Visit optim.al to learn more about the company’s media and data products.

About optim.al

Optim.al provides a cutting-edge platform to create, manage, track and optimize social media campaigns in one powerful, audience-driven system.  Companies can now efficiently achieve both direct response and branding objectives with socially-linked ad campaigns.  Approved by Facebook, this platform delivers rich audience analytics and data-driven results.  Visit optim.al/signup-gold and register for our free 7-day trial.

About Getty Images

Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content.  Visit www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

To read more about this topic and see charts and statistics go to Wedbush’s This Week in Social Media (TWISM) XA.net – Closing Gap Between Time Spent on Facebook vs. Ad $’s Spent written by XA.net’s CEO, Rob Leathern.

Read articles like this one relating to Facebook advertising at our new social media blog, the.optim.al.

“Unlike many tech companies whose systems only think in terms of ‘keywords,’ XA.net’s roots in audience-based advertising differentiate them within the media space,” said Robin Kent, Founder of The Fearless Group and former Chairman & CEO of Universal McCann. “As a new agency, we’ve found the XA team and technology to be very helpful to us in quickly scaling both our display and social spending globally.”

A pioneer in display advertising since 2008, XA.net has built its own real-time bidding integrations with ad exchanges including the DoubleClick Ad Exchange, AdMeld, the Rubicon Project, AdBrite, CONTEXTWEB, PubMatic, OpenX and the Yahoo! Right Media Exchange.

“Companies are approaching us as a leader in Facebook advertising optimization and quickly realizing the additional benefits of combining social media, retargeting and audience targeting via real-time bidding,” said Rob Leathern, Founder and CEO of XA.net. “It all starts with social though, with optim.al.”

Optim.al’s multivariate ad and targeting testing is the most effective way to determine winning combinations of image, copy and targeting elements on Facebook versus running every possible combination.

“Optim.al has been the ideal platform for us to execute conversion-oriented multivariate tests within Facebook,” said Keith Moore, CMO of AcademixDirect. “The coordinated learnings we are accumulating and time we are saving on a daily basis is driving real ROI for us.”

For a limited time, XA.net is offering a special advertising package for advertisers that sign-up for both its real-time bidding and social media tools at http://be.optim.al/offer

About XA.net
XA.net’s audience-based ad technologies have optimized over 65 billion impressions for advertisers and agencies since its founding in 2008. XA.net is based in San Francisco and has received funding from prominent advertising technology investors including Jonah Goodhart, Noah Goodhart, Jerry Neumann and Michael Walrath.

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