Forbes’ Rob Hof wrote an article about Facebook Actions, which are now live and targetable by Advertisers on the Facebook platform. Here’s a quote from the piece: What’s more, this stuff is complicated, especially for delicate creative minds at agencies and marketers. “I don’t think brands have their heads around how to use it and it [...]

Neal Mohan, Google VP of Product in a recent interview: I am incredibly bullish on the future of the display business. Online advertising is now the second largest advertising medium, behind television, and  the growth in display is outpacing that of the overall ad market. New technologies are enabling incredibly exciting campaigns, as well as [...]

According to comScore’s Video Metrix, 174 million internet users or 83.5 percent of the total US internet audience watched online video content during the month of March 2011. YouTube remains at number one as the top online video content property, while Facebook comes in at number six with 48.8 million viewers watching videos in March. [...]

An answer our CEO recently posted to this question on Quora.com: Question: Will DSPs (demand side platform) and RTB (real time bidding) Ad exchanges wipe out Ad networks in 2011? Answer: No way. Especially not when you consider that some of the largest “ad exchanges” are actually really “ad networks” at heart (see my piece [...]

We recently added some more content on our website to discuss some of the cool stuff we’re doing with real-time bidding and other display ad technologies. Check it out and as always let us know your comments and questions.

Partners Offer Scalable Solutions via the Creative Media Hub SAN FRANCISCO, CA–(Marketwire – August 18, 2010) –  XA.net, providers of advanced online media management and optimization platforms and services, celebrated its third consecutive profitable quarter, and announced the expansion of their partner service offerings with the Creative Media Hub, a marketplace of trusted partners providing [...]

XA.net’s CEO, Rob Leathern, was the featured writer on AdExchanger.com’s Data Driven Thinking column today. Rob’s article entitled “Why Magic and Media Buying are not the Same Thing” is a thought piece on best practices and the future of online media buying. Visit AdExchanger.com to read the column.

As the CEO of XA.net (XA dot net), I have always believed that a functional user interface for our advertising product is very important, and also that user control and management is a crucial component of what we provide to our clients/platform users. It is clearly not appropriate for all advertisers or agencies to do [...]