The past couple years have been a nervous time for conference planners across the advertising industry: recessions have forced both B2B and B2C marketers to tighten their purse strings, potentially threatening both attendance of conference sessions and the amount of exhibitors and traffic on the show floor. The  exhibit floor at SES San Francisco had more [...]

This Ad Age blog article quotes data from comScore on average CPMs, with social media by virtue of its large volume of time/pages/ads (mostly Facebook) driving down the webwide average CPM. In the piece, Ad Age mentions that the two largest social networking sites, MySpace and Facebook, represent more than a fifth of all advertising [...]

I was having a discussion with a friend on IM, explaining to him one aspect of how RTB works. I thought I’d share it here. It’s kind of like the Miss Wisconsin beauty pageant. Lots of young women who meet the organizers’ criteria enter the pageant. There is a judging process which ends in the [...]