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XA.net Continues Momentum With Creative Products and Services for Advertisers

Partners Offer Scalable Solutions via the Creative Media Hub SAN FRANCISCO, CA–(Marketwire – August 18, 2010) –  XA.net, providers of advanced online media management and optimization platforms and services, celebrated its third consecutive profitable quarter, and announced the expansion of their partner service offerings with the Creative Media Hub, a marketplace of trusted partners providing [...]

XA.net Inventory Partners Commit to IAB Networks & Exchanges Guidelines

Today the Interactive Advertising Bureau (IAB) announced the first publishers, networks, and ad exchanges committed to self-certification according to the bureau’s “Networks & Exchanges Quality Assurance Guidelines.” These guidelines, which were finalized and published late in June of 2010, seek to build better advertiser brand safety through “transparency of inventory sources, publisher relationships, content types,  and [...]

Facebook by the Numbers, Approaching 500MM Users

XA.net’s CEO Rob Leathern has taken Facebook’s most recent user numbers and extrapolated growth rates for the top countries, based on published populations. Take  a look at Facebook growth ‘by the numbers’: http://bit.ly/facebook500mm

XA.net Offers Media Buy Transparency

Mpire today announced several new partners, including XA.net for it’s ad verification solution. Partners can add AdXpose tracking to adserving campaigns created through CPMatic.com today, and we will be providing a full reporting integration into our user interface in the next 30 days as part of our BrandX Brand Verification initiative. We will provide partners [...]

Magnetic providing search retargeting data to XA.net

Magnetic put out a press release discussing their integration with several “DSPs” (that term just rolls off the tongue doesn’t it?) including XA.net. We’ve been working with Josh, Mike and the team at Magnetic for a while now and think their data has good potential to help our clients in providing additional ways to add [...]

Computer Retailer Sees 92% ROI Lift Using XA.net’s CPMatic Platform and eXelate (Marketwire)

Computer Retailer Sees 92% ROI Lift Using XA.net’s CPMatic Platform and eXelate Granular Shopping Data and Dynamic Frequency Optimization Lead to Tremendous Long-Term Advertising Results for XA.net Client SAN FRANCISCO, CA–(Marketwire – March 29, 2010) – XA.net’s CPMatic.com, the first broadly-accessible advertising platform to allow advertisers automated, optimized access to both media and data, and [...]