Good news for our partners and clients, we just completed our real-time bidding integration with Yahoo!/Right Media. We have been a long-time API partner of theirs, but for them the RTB stuff is newer and we are now running on their real-time platform as well.

XA.net Founder and CEO, Rob Leathern, sees media buying as “scientific, but not a science.” That’s according to a guest blog post for The Fearless Group, XA.net’s partners. Leathern explains how XA.net masters “the Art of Attention” in a world of social media and how social media is changing the way advertisers are buying media. [...]

Our friends at The Fearless Group just took over Times Square to announce their launch with their awesome upside-down ad. Check out this video: As mentioned recently in a press release, XA.net and the Fearless Group have been partnering on real-time bidding, retargeting and Facebook campaigns utilizing our optim.al technology. They said some nice things about us, [...]

We are excited to speak at the Digiday:OnMedia conference in New York city on Dec.9th! The conference will bring together digital media moguls to discuss and collaborate on the future of Online, Social, Video, Mobile, Targeting, Measurement, Emerging Platforms, and more. XA.net’s CEO Rob Leathern and AdXpose’s Vice President, Sales Sandy Streim will team up [...]

We are happy to announce that we are one of several partners that has been live with the Rubicon Project via real-time bidding for the past few weeks now, and have been pleased so far with the responsiveness of their team as well as the ability to quickly access inventory and set up multiple campaigns [...]

XA.net previously announced its Creative partner program with 4delite as one of our announced partners, and we’re excited to be one of 4delite’s initial Turn-key partners along with Adbrite. Here is a link to 4delite’s press release announcing the program. Their self-service ad creation platform is described in the release as: for advertisers who want [...]

Partners Offer Scalable Solutions via the Creative Media Hub SAN FRANCISCO, CA–(Marketwire – August 18, 2010) –  XA.net, providers of advanced online media management and optimization platforms and services, celebrated its third consecutive profitable quarter, and announced the expansion of their partner service offerings with the Creative Media Hub, a marketplace of trusted partners providing [...]

Today the Interactive Advertising Bureau (IAB) announced the first publishers, networks, and ad exchanges committed to self-certification according to the bureau’s “Networks & Exchanges Quality Assurance Guidelines.” These guidelines, which were finalized and published late in June of 2010, seek to build better advertiser brand safety through “transparency of inventory sources, publisher relationships, content types,  and [...]