Read the full post “Media Buying is Scientific, but Not a Science” at A Fearless Future.

As mentioned recently in a press release, XA.net and the Fearless Group have been partnering on real-time bidding, retargeting and Facebook campaigns utilizing our optim.al technology. They said some nice things about us, namely: “Unlike many tech companies whose systems only think in terms of ‘keywords,’ XA.net’s roots in audience-based advertising differentiate them within the media space,” said Robin Kent, founder of the Fearless Group and former Chairman & CEO of Universal McCann. “As a new agency, we’ve found the XA team and technology to be very helpful to us in quickly scaling both our display and social spending globally.”

The Fearless Group is a great example of an agency using our display, data and Facebook marketing technologies to extend their worldwide capabilities. We congratulate them on their launch.

XA.net’s CEO Rob Leathern and AdXpose’s Vice President, Sales Sandy Streim will team up to showcase XA.net’s CPMatic platform and present how we have integrated Adxpose’s advanced reporting. We will cover platform highlights and clearly define how integrated advanced reporting helps our clients make smarter decisions on their media buys. For further demos and questions come visit us at the XA.net table. We will have our team standing by to answer any questions.

Our CEO, Rob Leathern, will also be speaking on The Social Future panel to discuss how our social media multivariate platform, optim.al, helps advertisers exceed their Facebook advertising goals. He will be joined by colleagues from Buddy Media, Cramer-Krasselt and Island Def Jam.

Digiday:OnMedia will surely be an insightful and collaborative conference. If you are interested in attending let us know! We will get you on the XA.net guest list.

We also recently heard that our inventory partner, Rubicon Project, surpassed optimizing one trillion ads! Rubicon Project’s REVV yield optimization platform, hit the one billion mark three years ago but by now has served enough impressions to have reached every human on earth more than 150 times…. Congrats to our friends at Rubicon Project.

Rubicon joins our other real-time partners including Google AdX, AdMeld, AdBrite and Pubmatic as live direct RTB integrations.

for advertisers who want to create exportable rich media ads that work across mobile and web platforms, including the iPhone and iPad.

We’re delighted (of course!) and look forward to continuing to give advertisers the technology, help and tools they need to succeed in the fast-growing area of audience-based advertising!

SAN FRANCISCO, CA–(Marketwire – August 18, 2010) –  XA.net, providers of advanced online media management and optimization platforms and services, celebrated its third consecutive profitable quarter, and announced the expansion of their partner service offerings with the Creative Media Hub, a marketplace of trusted partners providing scalable creative services and solutions.

“The XA.net team continues to add value and deliver performance for our clients with our audience-based advertising solutions,” said Rob Leathern, CEO and founder of XA.net. “Just like our data partner integrations, our Creative Media Hub allows our clients to find valuable services integrated with our buying platform to fit their needs,” Leathern added.

The Creative Media Hub’s initial vendors offer a variety of products and services fitting the budgets and needs of advertisers and agencies of all sizes:

• 4delite offers the first self-service rich media publishing platform to make eye-catching flash and HTML5 display ads for the web and mobile devices in minutes. All without writing one line of code.
• BoostCTR offers the only service that lets advertisers outsource the creation and testing of text ads through a marketing copywriter network. Advertisers only pay for ads that beat the performance of their best existing ads.
• Interpolls‘ next generation rich media technologies power campaigns for Fortune 500 marketers and their agencies, providing custom scalable solutions via HTML5, Flash, Video, and social media strategies.
• Oggifinogi is the leader in advanced rich media solutions providing the Real Time Rich Media (RTRM) suite of creative ad products delivering high-impact, feature-rich ad units with cutting-edge technology and analytics designed to deliver market leading ROI.
• OneScreen provides a video syndication and monetization platform enabling advertisers to deliver rich video experiences integrated with XA.net’s platform.

With offices in San Francisco and Los Angeles, and previous funding provided by prominent advertising technology investors including WGI Group, XA.net is poised to continue its momentum with proprietary real-time bidding and audience management technology, delivered through an easy and intuitive interface.

XA.net strives to bring value to advertisers through transparency and was excited to see that almost a third of the first organizations to commit to self-certification made up a significant portion of our inventory partners: AOL/Advertising.com, ContextWeb, Inc./ADSDAQ Exchange, Fox Audience Network, Google, and Yahoo!. XA.net’s CEO, Rob Leathern is a current member of the IAB Networks and Exchanges Committee.

Read the IAB’s full press release for more information about the certification process.

http://bit.ly/facebook500mm

As one of the leading DSPs and the only one with a fully-automated self-service media, data and ad serving solution, XA.net is leveraging AdXpose’s real-time media optimization and verification features as an additional campaign performance data source, and to provide full site-level transparency to its platform clients.

“We’re offering all advertisers the option of adding AdXpose reporting to any media buy created via our easy-to-use self-service interface with one click of a button. Advertisers are demanding transparency and ease of use, and we’re excited to integrate with AdXpose’s solution to give both to them, allowing advertisers large and small to directly receive the reporting and optimization benefits we’ve already experienced in utilizing these site-level tools on their behalf,” said Rob Leathern, CEO of XA.net.

To be clear – there is still room for blind inventory in the marketplace, but that it needs to be understood by the client that is what they are getting and also pubs need to know that advertisers are going to ask for and get some level of transparency on their media buys via third parties. The data that we use for site-level optimization is different from the above – we are adding this as a way for clients to see the same kind of information at an additional CPM charge. We are not providing the transparency data, our partner in this case AdXpose is.

We welcome further discussion of this in the marketplace. Our platform solution will integrate media-, data- and service providers that can (a) offer compelling value to advertisers and (b) make it easy for us to integrate with them.