In a discussion with someone in our industry recently, I was talking about how we look at the performance of publisher direct inventory we buy for our advertisers and are able to often see vastly better performance (on a cost per click or cost per conversion basis) than we do with similar inventory from ad [...]

The raw numbers are impressive – Facebook has more than doubled since May 2009 in terms of its audience (as reported by the company) from 56 million or so to over 130 million. But there are also some important shifts within the numbers that will continue to help it become a frontline marketing and advertising [...]

Today the Interactive Advertising Bureau (IAB) announced the first publishers, networks, and ad exchanges committed to self-certification according to the bureau’s “Networks & Exchanges Quality Assurance Guidelines.” These guidelines, which were finalized and published late in June of 2010, seek to build better advertiser brand safety through “transparency of inventory sources, publisher relationships, content types,  and [...]

XA.net’s VP of Operations Matt Esslinger will be a member of OMMA Ad Net’s panel “Grill the Vendors: Real Time Bidding” Monday, July 19th in Los Angeles, CA.