Good news for our partners and clients, we just completed our real-time bidding integration with Yahoo!/Right Media. We have been a long-time API partner of theirs, but for them the RTB stuff is newer and we are now running on their real-time platform as well.

An answer our CEO recently posted to this question on Quora.com: Question: Will DSPs (demand side platform) and RTB (real time bidding) Ad exchanges wipe out Ad networks in 2011? Answer: No way. Especially not when you consider that some of the largest “ad exchanges” are actually really “ad networks” at heart (see my piece [...]

Today on AdExchanger.com, XA.net’s CEO Rob Leathern explains current issues between online ad inventory providers, sellers, and everyone in-between… in terms of doughnuts! “Why Prices of Real-time Bids are Overinflated” will help advertisers understand what goes on in RTB and suggests conventions to improve the transparency of the situation. Read the feature on AdExchanger.com

Monday, July 19th, XA.net proudly participated at OMMA Ad Nets in LA. Matt Esslinger, VP of Operations, participated in the “Grill the Vendors: Real Time Bidding” panel with senior executives from Triggit, Pubmatic, Collective Media, and AppNexus: Here is a ustream recording of the session Matt reinforced XA.net’s position that, while RTB is crucially important [...]

XA.net’s VP of Operations Matt Esslinger will be a member of OMMA Ad Net’s panel “Grill the Vendors: Real Time Bidding” Monday, July 19th in Los Angeles, CA.

I was having a discussion with a friend on IM, explaining to him one aspect of how RTB works. I thought I’d share it here. It’s kind of like the Miss Wisconsin beauty pageant. Lots of young women who meet the organizers’ criteria enter the pageant. There is a judging process which ends in the [...]