I am sometimes frustrated not just at the volume of junk mail that I receive from companies often on very glossy and heavy paper stock, but that in many cases it is coming to me advertising a product I already am a customer of. Being in the ad business, I know that sometimes it makes [...]

The past couple years have been a nervous time for conference planners across the advertising industry: recessions have forced both B2B and B2C marketers to tighten their purse strings, potentially threatening both attendance of conference sessions and the amount of exhibitors and traffic on the show floor. The  exhibit floor at SES San Francisco had more [...]

XA.net CEO Rob Leathern has been confirmed as a “Introduction to Remarketing” panelist for the Search Engine Strategies San Francisco (SES) conference taking place August 16-20th at Moscone West. SES San Francisco is part of the larger Connected Marketing Week, which includes events hosted by the Interactive Advertising Bureau (IAB) and Online Marketing Summit (OMS).

Computer Retailer Sees 92% ROI Lift Using XA.net’s CPMatic Platform and eXelate Granular Shopping Data and Dynamic Frequency Optimization Lead to Tremendous Long-Term Advertising Results for XA.net Client SAN FRANCISCO, CA–(Marketwire – March 29, 2010) – XA.net’s CPMatic.com, the first broadly-accessible advertising platform to allow advertisers automated, optimized access to both media and data, and [...]