On Tuesday, Facebook announced that all User Profiles are converting to the new Timeline format in the coming weeks.  Facebook now accounts for 1 out of every 7 minutes spent online globally (according to a recent comScore study).  Views of User Profiles account for 21% of that unprecedented share and Timeline will very quickly become a ubiquitous [...]

On the heels of the Golden Globe Awards this past weekend, we dug into our proprietary SocialPredict™ tool to get a better sense of the victors’ fans – who are they and how they are connected? We analyzed the clusters of fans and keywords surrounding Meryl Streep, George Clooney, Martin Scorsese and Woody Allen. A [...]

This was first published on the CPMa blog on March 11th, 2010. A few pieces added here. Now available, we allow CPMatic.com customers to create adserving campaigns in the system, which will generate ad tags to serve their ads on third-party publishers. If you are a mid-sized advertiser who doesn’t need over-elaborate adserving technology, just [...]