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Marketing Through Memorable, Viral, Online Videos

According to comScore’s Video Metrix, 174 million internet users or 83.5 percent of the total US internet audience watched online video content during the month of March 2011. YouTube remains at number one as the top online video content property, while Facebook comes in at number six with 48.8 million viewers watching videos in March. [...]

The Fearless Group Launches Upside-Down in Times Square

Our friends at The Fearless Group just took over Times Square to announce their launch with their awesome upside-down ad. Check out this video: As mentioned recently in a press release, XA.net and the Fearless Group have been partnering on real-time bidding, retargeting and Facebook campaigns utilizing our optim.al technology. They said some nice things about us, [...]

XA.net Continues Momentum With Creative Products and Services for Advertisers

Partners Offer Scalable Solutions via the Creative Media Hub SAN FRANCISCO, CA–(Marketwire – August 18, 2010) –  XA.net, providers of advanced online media management and optimization platforms and services, celebrated its third consecutive profitable quarter, and announced the expansion of their partner service offerings with the Creative Media Hub, a marketplace of trusted partners providing [...]

How many times is too much?

It’s football (soccer) World Cup season! Most people I know seem to be enjoying the games (lamenting the vuvuzelas as well – now there’s a scrabble word for you!) and they are receiving a lot of quality coverage from ESPN/ABC. The online coverage on ESPN3 (full matches) and on ESPNsoccernet (which Buena Vista Internet Group, [...]