"XA.net's services and platform showed Optimedia how to gain incremental scale and efficiency on behalf of our client, and proved key to our overall buying strategy. We were able to optimize our bids and identify the best- performing portions of campaigns in real time, quickly generating insights that were re-integrated back into the buy. We would not have been able to optimize our campaigns or overhaul our strategy if we were dependent on the garden-variety platforms and service we have seen elsewhere in the space."