Retargeting

Retargeting (also known as behavioral retargeting, re-messaging, re-marketing or search retargeting) is a form of targeted online advertising whereby ads are delivered to consumers based on previous online visits or actions they took on a website. Typically retargeting will target only users who did not make a purchase or take action of interest to the advertiser.

On average, over 95 percent of website visitors  do not immediately become paying customers

For example, a consumer visited your site after searching for a product and being directed there from a search engine – they landed on your site but did not buy the product, left the site and disappeared. So is that consumer gone forever, never to return? Not necessarily.

Retargeting recaptures site visitors who didn’t convert

Retargeting via online advertising lets you get your message back in front of those past visitors in a highly efficient manner. By using cookies and through our technology relationships with large publishers, networks and ad exchanges, we are able to show your ads ONLY to the people interested in your product.

You can setup and run your retargeting campaign quickly: no insertion orders to fax or emails to send. Sign up through our self-service platform and be running in minutes or learn more here.

• Create your account with a credit card
• Upload ad creatives and clickthrough URLs
• Grab retargeting pixel code immediately to place on your site(s)
• Start with as little as $200
• Track conversions via a single tracking code

We run your ads targeted solely to your previous visitors and optimize across the networks and exchanges we run with – across over 187 million people, or 94 percent of the US online population. This includes networks and publishers on Yahoo!/Right Media, the 1 million+ sites on the Google Content Network, and other major websites.

Get started buying retargeted ads now

To get started with a retargeting campaign within 5 minutes, visit our support site to learn more. Click on “create campaign” in CPMatic and then select as campaign type “Retargeting” and “Retargeting only”, with the goal as either clicks or conversions. You will then have to place the retargeting code onto your website, usually drop it into the site template, and if you are tracking conversions (which we hope you are) you’ll need to put the conversion code on your conversion page(s). If you sign up for the self-service system at CPMatic.com and then have any questions please contact us and our team will answer your questions promptly.