In today’s “Data Driven Thinking” AdExchanger column, Rob Leathern, CEO of XA.net, discusses the future of online advertising and how to navigate the “Social Brand Map.” Learn how advertising is shifting back to a more local, direct and often very personal communication between seller and potential buyer. To be competitive in a world of hyper-connection, companies are [...]

Today on AdExchanger.com, XA.net’s CEO Rob Leathern explains current issues between online ad inventory providers, sellers, and everyone in-between… in terms of doughnuts! “Why Prices of Real-time Bids are Overinflated” will help advertisers understand what goes on in RTB and suggests conventions to improve the transparency of the situation. Read the feature on AdExchanger.com

In a new column on AdExchanger, I write a bit about why the promise of inventory centralization has been slower than expected. I think you should read all of it, but a few takeaways/bits of advice that I thought were worth pointing out (paraphrased): Prove that you can make more money selling stuff in a [...]