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	<title>Display Advertising : XA.net &#187; adnets</title>
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		<title>XA.net VP Operations talks RTB at OMMA Ad Nets</title>
		<link>http://www.xa.net/2010/07/20/xa-net-vp-operations-talks-rtb-at-omma-ad-nets/</link>
		<comments>http://www.xa.net/2010/07/20/xa-net-vp-operations-talks-rtb-at-omma-ad-nets/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 04:55:16 +0000</pubDate>
		<dc:creator>robleathern</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Real-time]]></category>
		<category><![CDATA[ad nets]]></category>
		<category><![CDATA[adnets]]></category>
		<category><![CDATA[OMMA]]></category>
		<category><![CDATA[real-time bidding]]></category>
		<category><![CDATA[rtb]]></category>

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		<description><![CDATA[Monday, July 19th, XA.net proudly participated at OMMA Ad Nets in LA. Matt Esslinger, VP of Operations, participated in the &#8220;Grill the Vendors: Real Time Bidding&#8221; panel with senior executives from Triggit, Pubmatic, Collective Media, and AppNexus: Here is a ustream recording of the session Matt reinforced XA.net&#8217;s position that, while RTB is crucially important [...]]]></description>
			<content:encoded><![CDATA[<p>Monday, July 19th, XA.net proudly participated at OMMA Ad Nets in LA. Matt Esslinger, VP of Operations, participated in the &#8220;Grill the Vendors: Real Time Bidding&#8221; panel with senior executives from Triggit, Pubmatic, Collective Media, and AppNexus:</p>
<p>Here is a <a rel="nofollow" href="http://www.ustream.tv/recorded/8386727">ustream recording of the session</a></p>
<p>Matt reinforced XA.net&#8217;s position that, while RTB is crucially important in the online ad industry for its transparency and efficiency and will continue to grow strongly, advertisers cannot yet abandon traditional tag-based CPM buying models, where the majority of publisher inventory still exists.</p>
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