Grill the Vendors: Real Time Bidding

According to some predictions, up to a third of network advertising may be moving through real-time bidding systems by the end of this year. This latest technology trend promises to match the right ad to the right person within milliseconds of their entering the page. The technology and the algorithms are complex, but do they always work as advertised? Do agencies and brands know what they are buying…and what they are buying into? Are the RTB systems out there working in the publisher’s best interests or the media buyers? We bring in some of the top competitors in the field for a class OMMA grilling in order to determine how RTB vendors differentiate themselves and answer the hard questions both publishers and media buyers must bring to the table.

If you’re going to be at the event and would like to catch up with us, send us an email.

Register and Get $400 Off OMMA Ad Nets with Code: ADNETSXA

The code is only good for the first 20 registrants, so act now!

The conference takes place on Monday, July 19, 2010 at the Hyatt Regency Century Plaza, located on 2025 Avenue of the Stars, Los Angeles. We hope to see you there!

XA.net helps clients buy all forms of media and data, via real-time and non-real-time systems including advertising exchanges, marketplaces, publisher aggregators and publishers. The company has built core technologies that greatly streamline and make more efficient the process of creating, running and optimizing ad campaigns across all media.

XA.net’s online text and display advertising buying platform retains its current CPMatic.com brand name. XA.net is also announcing today two new initiatives it is making available in the marketplace in Q2, 2010:
BrandX – a brand safety system for large advertisers and agencies
AudienceX – an audience extension product for publishers

BrandX is a methodology that combines comprehensive screened pre-campaign site lists with post-campaign tracking and reporting for XA.net clients, offering unparalleled transparency and efficiency in media buying.

AudienceX lets large publishers sell access to their audience quickly and easily across a variety of media placements, and manage these advertiser buys centrally via CPMatic or have them created and managed by the XA.net team.

“Our CPMatic platform has always been open for anyone to sign up and immediately use which allows us to continually evolve its features and functionality,” commented Rob Leathern, CEO of XA.net.

“We want the overburdened marketing manager at a company or agency to see us as a single place they can get both media and data, and view consolidated reporting with a single payment relationship. We make it easy to buy any online media with access to every data source, with integrated support from our account team. We’re creating a single hub for the best online advertising services,” added Leathern.

XA.net makes advertising more powerful and simpler to understand and manage for marketers. XA’s CPMatic.com and its related technologies allow both small and large-scale media buyers the ability to create hundreds of campaigns and ad tags across every available supply channel in an easy and efficient manner, and to scale up media buys based on goal-oriented performance metrics.

In addition there are several other exciting things we’ll be sharing with you in the coming weeks!