Quova’s Data is Paired with XA.net’s Cutting-edge Real-Time Bidding Expertise to Provide Digital Marketers with More Effective and Efficient Media Buys NEW YORK & SAN FRANCISCO–(BUSINESS WIRE)–Quova, a Neustar Service and a leading provider of fixed IP geolocation data, today announced a partnership with XA.net, Inc., a fast-growing company creating technologies to help marketers engage [...]

Americans aged 42 and older are underrepresented in Facebook. Here is the data comparing recent US Census results with Facebook penetration by year (all indexed to 100). Note that Facebook bundles people 64 and older together. So did we for this graph for Census data, and that group was particularly underrepresented. Grandma and Grandpa may [...]

We shared some interesting pricing data related to workplaces, on the.optim.al blog here. What it showed basically was recent data on the median of suggested CPC bid ranges for people who have certain workplaces on their Facebook profiles. The notion being, that advertisers will seek to target based on the targeting that is available and [...]

XA.net’s CEO Rob Leathern has taken Facebook’s most recent user numbers and extrapolated growth rates for the top countries, based on published populations. Take  a look at Facebook growth ‘by the numbers’: http://bit.ly/facebook500mm

XA.net’s VP of Operations Matt Esslinger will be a member of OMMA Ad Net’s panel “Grill the Vendors: Real Time Bidding” Monday, July 19th in Los Angeles, CA.

Icelanders 20% More Facebook’ed than Americans This month, we continue to follow the growth of Facebook and the countries with the highest percentage of their population with accounts. According to XA.net’s analysis of Facebook’s figures, the social interaction hub has grown its worldwide audience to 465.6 million people (as of June 1st), growing 42% since [...]

SAN FRANCISCO, CA–(Marketwire – March 25, 2010) – CPM Advisors, creator of the first broadly-accessible online advertising system combining access to media and data, has changed its name to XA.net, Inc. XA.net helps clients buy all forms of media and data, via real-time and non-real-time systems including advertising exchanges, marketplaces, publisher aggregators and publishers. The [...]