Today the Interactive Advertising Bureau (IAB) announced the first publishers, networks, and ad exchanges committed to self-certification according to the bureau’s “Networks & Exchanges Quality Assurance Guidelines.” These guidelines, which were finalized and published late in June of 2010, seek to build better advertiser brand safety through “transparency of inventory sources, publisher relationships, content types,  and [...]

Press release from June 1, 2010. Lotame and XA.net Partner to Offer Audience Segments and Targeting Capabilities to Advertisers and Agencies SAN FRANCISCO, CA–(Marketwire – June 1, 2010) –  Lotame (www.lotame.com) and XA.net (www.xa.net), pioneering providers of advertising technologies and services, have partnered to offer advertisers and agencies access to Lotame’s audience engagement segment data [...]

Computer Retailer Sees 92% ROI Lift Using XA.net’s CPMatic Platform and eXelate Granular Shopping Data and Dynamic Frequency Optimization Lead to Tremendous Long-Term Advertising Results for XA.net Client SAN FRANCISCO, CA–(Marketwire – March 29, 2010) – XA.net’s CPMatic.com, the first broadly-accessible advertising platform to allow advertisers automated, optimized access to both media and data, and [...]