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Best Practices for Banner Ad Creation

What are some of the best practices relating to display/banner ad creation? We have learned quite a few good lessons running over 60 billion ad impressions in the last three years, many of them for direct response advertisers. There is no “silver bullet” so testing is essential, but here are some ideas on best practices: [...]

XA.net Continues Momentum With Creative Products and Services for Advertisers

Partners Offer Scalable Solutions via the Creative Media Hub SAN FRANCISCO, CA–(Marketwire – August 18, 2010) –  XA.net, providers of advanced online media management and optimization platforms and services, celebrated its third consecutive profitable quarter, and announced the expansion of their partner service offerings with the Creative Media Hub, a marketplace of trusted partners providing [...]