Quova’s Data is Paired with XA.net’s Cutting-edge Real-Time Bidding Expertise to Provide Digital Marketers with More Effective and Efficient Media Buys NEW YORK & SAN FRANCISCO–(BUSINESS WIRE)–Quova, a Neustar Service and a leading provider of fixed IP geolocation data, today announced a partnership with XA.net, Inc., a fast-growing company creating technologies to help marketers engage [...]

Americans aged 42 and older are underrepresented in Facebook. Here is the data comparing recent US Census results with Facebook penetration by year (all indexed to 100). Note that Facebook bundles people 64 and older together. So did we for this graph for Census data, and that group was particularly underrepresented. Grandma and Grandpa may [...]

In my first post on audience valuation, we asked a question about how difficult it was to find and define a certain audience. Online and offline targeting companies have long worked to create interesting buckets of users that will provide a lift to marketers when targeted with a related product or service. One of the [...]

We shared some interesting pricing data related to workplaces, on the.optim.al blog here. What it showed basically was recent data on the median of suggested CPC bid ranges for people who have certain workplaces on their Facebook profiles. The notion being, that advertisers will seek to target based on the targeting that is available and [...]

We’re helping many clients now by building custom models of what their audiences look like. It’s quite simple – we’ll model the converting user by matching to the data segments we have created and then be able to go and purchase other users that look the same. The idea is to compare the distribution of [...]

Computer Retailer Sees 92% ROI Lift Using XA.net’s CPMatic Platform and eXelate Granular Shopping Data and Dynamic Frequency Optimization Lead to Tremendous Long-Term Advertising Results for XA.net Client SAN FRANCISCO, CA–(Marketwire – March 29, 2010) – XA.net’s CPMatic.com, the first broadly-accessible advertising platform to allow advertisers automated, optimized access to both media and data, and [...]