As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. What is different about the targeting data that’s available through Facebook versus anywhere else? There are two things that are important. One is [...]

Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more. AdExchanger.com reached [...]

An answer our CEO recently posted to this question on Quora.com: Question: Will DSPs (demand side platform) and RTB (real time bidding) Ad exchanges wipe out Ad networks in 2011? Answer: No way. Especially not when you consider that some of the largest “ad exchanges” are actually really “ad networks” at heart (see my piece [...]

In this iMedia Connection article, XA.net CEO Rob Leathern discusses the evolution of the online advertising market, the nature and definition of the “DSP” and some of the developments the online display market has seen over the past 24 months. XA.net has been one of the pioneers in the DSP space, providing media buying technologies [...]