XA.net’s CEO Rob Leathern has taken Facebook’s most recent user numbers and extrapolated growth rates for the top countries, based on published populations. Take  a look at Facebook growth ‘by the numbers’: http://bit.ly/facebook500mm

This Ad Age blog article quotes data from comScore on average CPMs, with social media by virtue of its large volume of time/pages/ads (mostly Facebook) driving down the webwide average CPM. In the piece, Ad Age mentions that the two largest social networking sites, MySpace and Facebook, represent more than a fifth of all advertising [...]

Icelanders 20% More Facebook’ed than Americans This month, we continue to follow the growth of Facebook and the countries with the highest percentage of their population with accounts. According to XA.net’s analysis of Facebook’s figures, the social interaction hub has grown its worldwide audience to 465.6 million people (as of June 1st), growing 42% since [...]

The stats are in (comScore’s anyway), that indicate that in terms of web domains, Google.com may still be boss in terms of number of users, but people are spending more time tuned into Facebook.com – to the tune of 15.5 billion minutes more last month alone. Here’s the data – look at similar numbers of [...]

Men are starting to use Facebook more, catching up in the demographic race with more active female users. Facebook has seen its self-reported user figures rocket up by around 22 percent in the last 146 days (10/29/2009 to 3/24/2010 were the days we examined). Men increased their numbers by roughly the same amount as women [...]