SAN FRANCISCO, CA–(Marketwire -10/31/11)- XA.net, Inc., the first advertising technology company to be both an approved Facebook Ads API Tools vendor and have built its own robust real-time bidding and audience infrastructure, was awarded this prestigious ranking at a ceremony in San Francisco last week. The company’s revenue growth since 2008 stands at a staggering 583%, as verified by PricewaterhouseCoopers.

“We started the company 3 years ago with a very clear vision of what we intended to accomplish,” said Rob Leathern, Co-Founder and CEO, XA.net. “A laser-focused approach to building world-class technology to help advertisers engage their customers and prospects online, period. And we’ve been fortunate to work with truly blue-chip brands and agency partners to bring this vision to life.”

As one of the leading demand-side platforms, XA.net possesses deep roots in real-time bidding for display advertising. The company’s technology team utilized this expertise and built the optim.al advertising system, to help brands create and optimize their ads within the Facebook ecosystem.

“It’s not surprising to me that XA.net has experienced such strong growth,” said Jim Kingsbury, Vice President of Marketing at One Kings Lane. “We’ve been working with the XA.net team for some months now and their technology and services have really helped us ramp up One Kings Lane’s user acquisition efforts.”

Continuing this pioneering vein, XA.net now markets and sells its proprietary social consumer insights, which run far deeper than what is readily available to a brand. The company’s exclusive data is now positively impacting marketing mix decisions, both online and off.

“I’m proud of the decisions we’ve made along the way,” said David Li, Co-Founder and CTO, XA.net. “We made a conscious choice to invest in our technology and hire the very best engineers, instead of billboards along Highway 101. And that resource allocation now provides a cutting-edge advantage for all of our wonderful clients.”

Visit http://optim.al to learn more about the company’s media and data products.

About XA.net
Based in San Francisco and backed by a proven team of social media and audience experts, the XA.net technology team created optim.al for Display and optim.al for Social, the leading multivariate ad platform for Facebook. Please contact sales@xa.net for more information.

http://bit.ly/facebook500mm

This month, we continue to follow the growth of Facebook and the countries with the highest percentage of their population with accounts. According to XA.net’s analysis of Facebook’s figures, the social interaction hub has grown its worldwide audience to 465.6 million people (as of June 1st), growing 42% since November 2009 (326.9 million). We found some interesting trends forming in the data, too:

When You’re Hot, You’re Hot. When You’re Not, You’re Not

The Top 15 countries with the deepest Facebook audience penetration (Chart 1) also showed a good deal of penetration growth, indicating that Facebook audience’s continuing viral growth. On average, the penetration growth for the top 15 Facebook countries (by audience penetration) was 9%, while the remaining countries only showed an average penetration growth of 5%.

Iceland remains the most Facebook’ed country, with 60% of its population on Facebook, almost 20% more than the United States’ 41% penetration.

Fastest Growers

The Top 15 fastest growing Facebook audiences almost all doubled in size since November 2009, with Romania more than tripling their audience size to 1.3 million users. While audience growth has continued its phenomenal pace, Facebook’s worldwide penetration is only at 10%, showing they still have a lot of room for further growth!

Indonesia, Mexico, and India all show tremendous opportunity for continued penetration growth: All three countries are amongst the fastest growing and largest audiences, but only have 11%  (Indonesia, Mexico) and 1% (India) penetration into their respective populations.

Large countries like China, Japan, and Russia have 1% or less of their population on Facebook, also leaving room for tremendous growth.

Size Matters- United States Still the Largest Facebook Country

The US still maintains the largest Facebook audience with 125.5 million people, followed by the United Kingdom with 27 million, and Indonesia with almost 25 million users as of June 1st, 2010. The US Facebook audience grew by 29% since November 2009, but its audience only represents 41% of the total population, ranking it 10th in the world by penetration (Chart 1).

Indonesia continued a sharp growth trajectory, and became the 3rd largest Facebook audience overall, jumping past Canada, Italy, France, and Turkey in Facebook population size. Mexico more than doubled its Facebook audience, landing it in the 9th position of the Top 15. India broke into the Top 15 largest Facebook audiences, displacing Chile from the list.

XA.net’s API Produces Results for Facebook Advertising

As one of Facebook’s first API-enabled advertising partners, XA.net can help you effectively manage and optimize your Facebook ad campaigns via its multivariate text ad platform.

Find out more today: contact our account management team to start advertising on Facebook.

Check out the full set of Facebook audience data.

Both younger age groups and older age groups showed the strongest growth, with Male 55+ and 13-17 being the two fastest growing segments among the age/gender groups.

As an API-enabled Facebook advertising partner, XA.net can help you effectively run and optimize your ad campaigns on the Facebook platform. We are experts in ad design, multivariate testing and scaling to millions of impressions per day. We have some unique targeting options as well that we would love to tell you more about. Visit our contact us page to drop us a line if you are interested.