Today the Interactive Advertising Bureau (IAB) announced the first publishers, networks, and ad exchanges committed to self-certification according to the bureau’s “Networks & Exchanges Quality Assurance Guidelines.” These guidelines, which were finalized and published late in June of 2010, seek to build better advertiser brand safety through “transparency of inventory sources, publisher relationships, content types,  and [...]

XA.net is proud to announce our membership with the Interactive Advertising Bureau (IAB). This affiliation means a lot to the team at XA.net, as we feel the IAB’s mission is very closely aligned with our own: “On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s [...]