XA.net is proud to announce our membership with the Interactive Advertising Bureau (IAB). This affiliation means a lot to the team at XA.net, as we feel the IAB’s mission is very closely aligned with our own: “On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s [...]

In a new column on AdExchanger, I write a bit about why the promise of inventory centralization has been slower than expected. I think you should read all of it, but a few takeaways/bits of advice that I thought were worth pointing out (paraphrased): Prove that you can make more money selling stuff in a [...]