NEW YORK–(BUSINESS WIRE)–CONTEXTWEB Inc., the integrated digital services company, announced today that three more ad technology companies have integrated with itsReal-Time Bidding (RTB) platform, giving them access to unique publisher inventory and new impression attributes. The new RTB partners include Turn, Chango and XA.net. There are now more than 20 partner companies on the CONTEXTWEB [...]

SAN FRANCISCO, CA–(Marketwire – 04/06/11) - XA.net, Inc., the leading provider of data-driven social advertising optimization, today announced that its optim.al (http://optim.al) multivariate ad platform is now an approved Facebook API Tools Vendor. Optim.al is the first multivariate social advertising platform which allows users to efficiently test Facebook ad variations, find the right audience and leverage [...]

Today on AdExchanger.com, XA.net’s CEO Rob Leathern explains current issues between online ad inventory providers, sellers, and everyone in-between… in terms of doughnuts! “Why Prices of Real-time Bids are Overinflated” will help advertisers understand what goes on in RTB and suggests conventions to improve the transparency of the situation. Read the feature on AdExchanger.com

Monday, July 19th, XA.net proudly participated at OMMA Ad Nets in LA. Matt Esslinger, VP of Operations, participated in the “Grill the Vendors: Real Time Bidding” panel with senior executives from Triggit, Pubmatic, Collective Media, and AppNexus: Here is a ustream recording of the session Matt reinforced XA.net’s position that, while RTB is crucially important [...]