Good news for our partners and clients, we just completed our real-time bidding integration with Yahoo!/Right Media. We have been a long-time API partner of theirs, but for them the RTB stuff is newer and we are now running on their real-time platform as well.

I was having a discussion with a friend on IM, explaining to him one aspect of how RTB works. I thought I’d share it here. It’s kind of like the Miss Wisconsin beauty pageant. Lots of young women who meet the organizers’ criteria enter the pageant. There is a judging process which ends in the [...]