I am sometimes frustrated not just at the volume of junk mail that I receive from companies often on very glossy and heavy paper stock, but that in many cases it is coming to me advertising a product I already am a customer of. Being in the ad business, I know that sometimes it makes [...]

The past couple years have been a nervous time for conference planners across the advertising industry: recessions have forced both B2B and B2C marketers to tighten their purse strings, potentially threatening both attendance of conference sessions and the amount of exhibitors and traffic on the show floor. The  exhibit floor at SES San Francisco had more [...]

As participants at Search Engine Strategies San Francisco happening August 16th to 20th at Moscone West, XA.net is happy to extend a 20% discount on conference passes to any one interested in increasing their knowledge of SEM, SEO, and social media strategies and tactics. Enter priority code “SPGSF20″ during the registration process to receive 20% [...]

XA.net CEO Rob Leathern has been confirmed as a “Introduction to Remarketing” panelist for the Search Engine Strategies San Francisco (SES) conference taking place August 16-20th at Moscone West. SES San Francisco is part of the larger Connected Marketing Week, which includes events hosted by the Interactive Advertising Bureau (IAB) and Online Marketing Summit (OMS).

Magnetic put out a press release discussing their integration with several “DSPs” (that term just rolls off the tongue doesn’t it?) including XA.net. We’ve been working with Josh, Mike and the team at Magnetic for a while now and think their data has good potential to help our clients in providing additional ways to add [...]