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SES Conference Recap

robleathern — Wed, 25 Aug 2010 21:52:17 +0000

The past couple years have been a nervous time for conference planners across the advertising industry: recessions have forced both B2B and B2C marketers to tighten their purse strings, potentially threatening both attendance of conference sessions and the amount of exhibitors and traffic on the show floor. The exhibit floor at SES San Francisco had more elbow room than recent years, but organizers assured me that they had as many exhibitors and attendees as in the past, but that the new location of Moscone West was much larger.

Given the opportunity to speak about remarketing/retargeting, XA.net CEO Rob Leathern, was pleased with the crowds and session attendance and had this to say:

“People across online advertising disciplines are committed to learning all they can – to incorporate best practices and new technologies for improved campaign performance. Remarketing connects search and display advertising efforts like no other technology, and, when used correctly, can drastically improve conversion metrics for both mediums. It was good to see so many people engaged on the subject.”

Rob’s portion of the panel presentation focused on case studies that showed the best practices XA.net has used implementing retargeting/remarketing for clients’ display campaigns.

Check out Rob’s Introduction to Remarketing presentation slides.

Save 20% on a SES Pass, See XA.net CEO on Remarketing Panel

robleathern — Thu, 22 Jul 2010 16:04:35 +0000

As participants at Search Engine Strategies San Francisco happening August 16th to 20th at Moscone West, XA.net is happy to extend a 20% discount on conference passes to any one interested in increasing their knowledge of SEM, SEO, and social media strategies and tactics.

Enter priority code “SPGSF20″ during the registration process to receive 20% off.

XA.net CEO and founder Rob Leathern will be featured as a panelist during the Introduction to Remarketing session taking place Tuesday, August 17th, 4:15pm – 5:15pm. Search Engine Strategies is part of the larger inaugural Connected Marketing Week, which also includes events produced by the IAB and Online Marketing Summit.

XA.net CEO Rob Leathern Confirmed as Panelist for SES San Francisco

robleathern — Mon, 28 Jun 2010 18:59:21 +0000

XA.net CEO Rob Leathern has been confirmed as a panelist for the Search Engine Strategies San Francisco (SES) conference taking place August 16-20th at Moscone West. SES, now in it’s 12th year, is the leading search and social marketing event, and part of the larger Connected Marketing Week, which includes events hosted by the Interactive Advertising Bureau (IAB) and Online Marketing Summit (OMS).

Rob will be featured on Tuesday, August 17th as a panelist during “Introduction to Remarketing”. In this session industry experts will share their experiences with Remarketing (also known as retargeting) and the impact it has had on advertisers’ overall ROI. The panelists will also address the lack of awareness and the issues that have arisen surrounding Remarketing as a result.