As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. What is different about the targeting data that’s available through Facebook versus anywhere else? There are two things that are important. One is [...]

With the Republican primary election campaign getting into full swing, the XA.net data team decided to mine our proprietary optim.al social media graph, in order to shed light on the race’s themes and personalities; and perhaps even to steer us toward a prediction of who might take on President Obama in next year’s general election. [...]