The past couple years have been a nervous time for conference planners across the advertising industry: recessions have forced both B2B and B2C marketers to tighten their purse strings, potentially threatening both attendance of conference sessions and the amount of exhibitors and traffic on the show floor. The  exhibit floor at SES San Francisco had more [...]

XA.net’s VP of Operations Matt Esslinger will be a member of OMMA Ad Net’s panel “Grill the Vendors: Real Time Bidding” Monday, July 19th in Los Angeles, CA.

XA.net CEO Rob Leathern has been confirmed as a “Introduction to Remarketing” panelist for the Search Engine Strategies San Francisco (SES) conference taking place August 16-20th at Moscone West. SES San Francisco is part of the larger Connected Marketing Week, which includes events hosted by the Interactive Advertising Bureau (IAB) and Online Marketing Summit (OMS).

Press release from June 1, 2010. Lotame and XA.net Partner to Offer Audience Segments and Targeting Capabilities to Advertisers and Agencies SAN FRANCISCO, CA–(Marketwire – June 1, 2010) –  Lotame (www.lotame.com) and XA.net (www.xa.net), pioneering providers of advertising technologies and services, have partnered to offer advertisers and agencies access to Lotame’s audience engagement segment data [...]

Men are starting to use Facebook more, catching up in the demographic race with more active female users. Facebook has seen its self-reported user figures rocket up by around 22 percent in the last 146 days (10/29/2009 to 3/24/2010 were the days we examined). Men increased their numbers by roughly the same amount as women [...]