“Just-in-time manufacturing has earned companies billions of incremental dollars of profit. Driven by now-CEO Tim Cook shutting down its own manufacturing and outsourcing to more agile suppliers, Apple reduced its inventory on hand from90 days to five days over several years by switching to “just-in-time” manufacturing via partners.” Check out the rest of Rob’s post here: [...]

As we shared on the optim.al blog, social media advertising done well is all about finding correlations and relationships between audience data. Marketers can use the knowledge available in one social domain to inform targeting decisions in another, letting the full richness of data in the social web bleed through an entire portfolio of digital [...]

Our optim.al data team set out to learn what cities on Facebook have the highest proportion of college graduates, and in doing so to shed light on what makes these cities unique and what they can teach us about the way people in America cluster. The findings give recent graduates an idea of where it [...]

Neal Mohan, Google VP of Product in a recent interview: I am incredibly bullish on the future of the display business. Online advertising is now the second largest advertising medium, behind television, and  the growth in display is outpacing that of the overall ad market. New technologies are enabling incredibly exciting campaigns, as well as [...]

We shared some interesting pricing data related to workplaces, on the.optim.al blog here. What it showed basically was recent data on the median of suggested CPC bid ranges for people who have certain workplaces on their Facebook profiles. The notion being, that advertisers will seek to target based on the targeting that is available and [...]

We’re helping many clients now by building custom models of what their audiences look like. It’s quite simple – we’ll model the converting user by matching to the data segments we have created and then be able to go and purchase other users that look the same. The idea is to compare the distribution of [...]

The past couple years have been a nervous time for conference planners across the advertising industry: recessions have forced both B2B and B2C marketers to tighten their purse strings, potentially threatening both attendance of conference sessions and the amount of exhibitors and traffic on the show floor. The  exhibit floor at SES San Francisco had more [...]

XA.net’s VP of Operations Matt Esslinger will be a member of OMMA Ad Net’s panel “Grill the Vendors: Real Time Bidding” Monday, July 19th in Los Angeles, CA.