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Don’t Retarget Existing Customers

I am sometimes frustrated not just at the volume of junk mail that I receive from companies often on very glossy and heavy paper stock, but that in many cases it is coming to me advertising a product I already am a customer of. Being in the ad business, I know that sometimes it makes [...]

How many times is too much?

It’s football (soccer) World Cup season! Most people I know seem to be enjoying the games (lamenting the vuvuzelas as well – now there’s a scrabble word for you!) and they are receiving a lot of quality coverage from ESPN/ABC. The online coverage on ESPN3 (full matches) and on ESPNsoccernet (which Buena Vista Internet Group, [...]