Real-time Bidding | Display Advertising : XA.net

A Dynamic Way To Increase Campaign Performance

Advertisers can save up to 75% on media costs in a given campaign with unprecedented targeting and dynamic bidding at the impression level, with audience-based price and performance controls more like search advertising than traditional display.

Real-time bidding (RTB) allows advertisers to bid impression by impression, augmenting the standard of buying inventory using static bids for aggregate groups of impressions.

Utilize audience segment data from our data partners including BlueKai, eXelate, and TargusInfo, or harness your own retargeting data
Full URL level transparency in real-time and immediate bid adjustments based on audience segment, frequency or per-site/per-URL performance
Bid on a maximum CPM and optimize towards CPC or CPA goals
Geotarget by country, region, city, DMA or zipcode

Client Quotes

"XA.net's services and platform showed Optimedia how to gain incremental scale and efficiency on behalf of our client, and proved key to our overall buying strategy. We were able to optimize our bids and identify the best- performing portions of campaigns in real time, quickly generating insights that were re-integrated back into the buy. We would not have been able to optimize our campaigns or overhaul our strategy if we were dependent on the garden-variety platforms and service we have seen elsewhere in the space."

Rudy Grahn

VP - Director of Analytics, Optimedia

A Dynamic Way To Increase Campaign Performance

XA.net Updates

Client Quotes

Get XA.net News: